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Agreed! Seems like fetishization of any product or medium is an expression of nostalgia towards something past its peak. No one valorizes things that are live, unfolding and in the zeitgeist. In this vein, the contemporary treatment of books must indicate that it's a dated medium at this point, more of a totem of charm and sophistication than something to engage with. Something you self consciously picture yourself holding by a fireplace in a wood house (Airbnb).

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